I’ve made visual communications and commercial art my pleasure and vocation since 1980. In the mid 70’s I studied to pursue a career as a studio potter and ceramicist. Life offered some new intersections though and I ended up as a graphic designer.
I suppose the graphic design was in my roots, my grandfather was a type setter for the Minneapolis Star & Tribune newspaper. In 1981 I started as a “staff designer” at a company in Minnesota that made health and beauty products as well as home fragrances. There I learned to do packaging design, product label design, product catalogs and numerous other print related projects.
For a while I worked at a small advertising agency, as an art director. In 1985 I left the agency to begin my own small graphic design studio. I eventually decided to work out of my home. High speed computers and internet having made that possible. I do cherish the independence.